The iPhone is coming -- again!

The Apple hype machine is in full swing in preparation for the coming of the iPhone 5S or 5C (or whatever). Take a look at a few of the most-hyped phones in history.

Steve Jobs certainly knew how to unveil a new iPhone. James Martin/CNET

With the release of the next greatest iPhone coming in just a few weeks, Apple will (yet again) likely pull off what some might call the most-hyped product launch in tech history.

Whether you believe the rumors or not, as with so many other Apple product launches, we're seeing the product hype machine in full swing. What appear to be rumors and (unauthorized?) leaks have been swirling for weeks, stirring up a feeding frenzy the Silicon Valley tech press and the blogosphere can't ignore.

As launch day draws nigh -- it's looking more and more like Sept. 10 will be the day -- consumers too are salivating at the stats. But while the iPhone might be the most iconic digital device to get people swooning, it's is not the only phone to generate epic levels of buzz before launch.

So here's to highfalutin hype and grand expectations. Now let's a look back at some of the most high-profile phone launches -- and whether the phones lived up to their advance billing.

About the author

James Martin is the staff photographer at CNET News, covering the geeks and gadgets of Silicon Valley. When he's not live-blogging the latest product launches from Apple, Google, or Facebook, James can be found exploring NASA, probing robotics labs, and getting behind-the-scenes with some of the Bay Area's most innovative thinkers.


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