You'll see quite a few Teslas in the San Francisco Bay Area.
They're like plaid shirts for the affluent. They say: "I'm cool, but I care."
The greatest joy of the Tesla isn't that it's electric, or that you can talk to other cool, caring people as you stand at the charging station at your local organic supermarket.
It's that it's a genuinely beautiful car. It's almost a pity that it's so socially and politically correct.
Like the most beautiful products, the car is the best advertisement of all. However, some college-grad creative people at Everdream thought they'd try and make an ad for the car that suggested it was of the space age.
It's not exactly an original premise. However, child actor Mace Coronel manages to produce a quite stellar performance and the production is sophisticated.
Adweek reports that the ad was made for a mere $1,500.
This is what in the ad business is called an investment. You get your friends and other fine people to work for free, in the hope that someone will give you work when they see it.
Charmingly, it might succeed. Tesla CEO Elon Musk has already tweeted that he's confident Tesla will do something with these enterprising artists.
I hope that if this happens, Everdream will make a profit. Favors only go so far. Certainly not as far as the Spaceship Tesla.