The eBook takes a page from Harlequin
Sony's "Cross Your Heart" digital reader package for Valentine's Day.
Sony is really trying to outdo itself this Valentine's Day. Not only is it pushing its "leather-bound Dooney & Bourke version, this time it's going with a SkinIt "Cross Your Heart" cover--in pink, of course. But the real kicker is 14 free downloads of Harlequin romance novels. Now all it needs is some Fabio wallpaper, and they're off to the races.," but it's gone back to the well with its from last year. Fortunately since that campaign, which was decidedly unromantic, Sony seems to have gotten a little clearer on the concept. Instead of the stodgy
(Thanks to Mia for the tip)