The eBook takes a page from Harlequin

Sony's "Cross Your Heart" digital reader package for Valentine's Day.

Sony

Sony is really trying to outdo itself this Valentine's Day. Not only is it pushing its " Red Collection ," but it's gone back to the well with its eBook promotion from last year. Fortunately since that campaign, which was decidedly unromantic, Sony seems to have gotten a little clearer on the concept. Instead of the stodgy leather-bound Dooney & Bourke version, this time it's going with a SkinIt "Cross Your Heart" cover--in pink, of course. But the real kicker is 14 free downloads of Harlequin romance novels. Now all it needs is some Fabio wallpaper, and they're off to the races.

(Thanks to Mia for the tip)

About the author

    Mike Yamamoto is an executive editor for CNET News.com.

     

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