I have heard Apple described as a cult, though I fail to see the resemblance between Steve Jobs and David Koresh. I have heard those who are not part of the Apple fold rail (sometimes quite loudly) against its power, its beauty, its uncritical worship of style without, um, flash.
Now, some clever people, perhaps mining the more positive aspects of eugenics, have created a site where Apple fanboys and girls can meet, love, and perhaps even procreate, knowing they have something powerful that binds them together.
Can love for a brand lead to a wedding band? Cupidtino (and what a lovely name that is), wants to find out. It exists so that you, the Apple fanboy or girl, can meet one of your own kind.
Need I even mention that this forward-thinking enterprise has been created by those who adore everything Apple for those who adore everything Apple? Yes, it is to launch next month and be exclusively available through Safari and iPhone and iPad apps. Would you have imagined anything else?
Cupidtino's creators (two developers and a designer with backgrounds at Yahoo and--gasp--Google and Microsoft) are very clear about the gaping market gap they see before them. "Diehard Mac and Apple fans often have a lot in common--personalities, creative professions, a similar sense of style and aesthetics, taste, and of course a love for technology," says the Web site.
But of course they're referring to just any ordinary technology. The site claims, "We believe these are enough reasons for two people to meet and fall in love, and so we created the first Mac-inspired dating site to help you find other Machearts around you."
I know there will be much chomping of bits and foaming of mouths at the very prospect of meeting someone who understands exactly how buttons should look and be pushed.
So, while the site is currently polishing its nails in closed BETA, you might be relieved to discover there is already a Twitter page, Twitter.com/cupidtinoCA. The creators monogamously only follow Apple. But potential members are already standing in line as if this were a new product launch and Woz was shortly to appear, a rose between his teeth.
Take this quite breathtaking, breathless tweet: "If you're a girl and you work at the Apple store, for some reason you're immediately 40 percent hotter."
I know there will be many ready to weigh in on the merits of such an interesting, and perhaps even true, claim. However, I should make clear that Cupidtino is as open (and closed) as any dating site could be. As a tweet from the founders explains: "Won't be for U.S. only. Won't be just for gay/straight either. Only req is that you use an Apple product for access."
So there. The new nationality. The new citizenship. And perhaps a completely new extended family culture. Soon, perhaps, happy couples will not say they are expecting triplets, but Applets. And won't that be a wonderful day, indeed?