The Apple ad deemed shockingly egotistical

A 1983 Macintosh ad that never aired shows the people behind the machines and how good they feel about, well, themselves.

Bill Atkinson. Andy Hertzfeld/YouTube screenshot by Chris Matyszczyk/CNET

Once upon a time, large-framed glasses were sexy, as were bushy mustaches.

Once upon a time, Apple was a very clever company that wanted to take over the world.

Once upon a time, Apple's designers showed themselves to the world in all their glory. Well, almost.

I am grateful to Mashable for discovering that Google's Andy Hertzfeld has posted a 1983 video to YouTube of Apple's designers offering interviews that were supposed to be part of a TV ad.

In it, a very young Hertzfeld, as well as designers Burrell Smith, George Crow, Bill Atkinson, and Mike Murray, talk about what makes the Mac so great.

Indeed, they gush so lyrically that Hertzfeld explains on his Google+ page that Apple decided not to air any of this footage -- because it was deemed "too self-congratulatory."

Some might find it entirely understandable that Steve Jobs' Apple would be sensitive about egotism.

However, the lyrical waxing here doesn't seem any more self-confident than, say, offering that your latest product is "magical" and "revolutionary."

For example, hearing Smith declare: "We designed Macintosh really because we wanted one for ourselves and we couldn't get one," surely echoes the exact sort of thing that might have been said by Jobs himself.

Hertzfeld's words, too, offer nothing that hasn't lasted through the years: "We're just trying to make something incredibly great, and I think we did."

My favorite part, though, is Crow's crowing. He insists: "We didn't want our customers to have to worry about it ever failing." Macs never failed? That must be why they became so popular.

Though this footage was used for various promotional purposes, it seems quite charming that Apple would have been so concerned about not being too boastful -- especially in the U.S.

 

Join the discussion

Conversation powered by Livefyre

Don't Miss
Hot Products
Trending on CNET

HOT ON CNET

Is your phone battery always at 4 percent?

These battery packs will give your device the extra juice to power through all of those texts and phone calls.