The 404 436: Where we're different by choice

The 404 welcomes Beck's Beer as the official show sponsor for the month of October!


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We're very proud and excited to welcome Beck's Beer back as our official show sponsor for the month of October, as you can see by the advertisement over yonder. You know what that means, right? All month long we'll be bringing back the Semi-Weekly Audio Draft Pick, sponsored by Beck's Beer in conjunction with Last.fm. That's a lot to say, so if you can think of a better title for the segment (maybe even a funny acronym involving beer), shoot us a line at the404(at)cnet[dot]com. Just like in July, we'll be introducing you to some of our favorite musicians and playing their music on the show every Tuesday and Friday for the next month, so be excited, and if you have any suggestions, well, tweet us.

OMGWTFBBQ! The Robsham Theater Arts Center from Boston College is putting on a musical comedy inspired by songs by our buddy Jonathan Coulton! If you didn't hear his live performance the last time he was on The 404, go check it out and get ready for some musical theater. Luke Jorgenson, the associate theater professor at BC, was "taken by Coulton's satire of office life and technology," which inspired him to produce the script. We're very psyched for Jonathan. Congrats, buddy!

Next up in the news, we've got a few iffy Sony PS3 ads to show you guys. The first one is a picture of a stereotypical gamer giving a blood transfusion to someone that looks a lot like Erwin Rommel, aka "The Desert Fox" and a German General in World War II. The other one features the same gamer, but this time he's giving his heart to Joan of Arc. Like, literally giving his heart in a celebratory transplant. Yikes, Sony--what message are you guys trying to convey here?

Next, we play a brief PSA video to kick off Breast Cancer Awareness Month, a subject that is very dear to our hearts. The video is played in jest, and of course we have to make a few jokes about the steamy subject matter, but Breast Cancer itself is very real, so all month we'll be supporting the cause.

Have an awesome Thursday, everyone!


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