The 2007 Second Life Community Convention, this weekend in Chicago

This year, the third annual SLCC will have to address a very different 'Second Life' than in the past, one that's already seen a dramatic rise and fall in public favor.

In a couple of hours, I'll be off to Chicago to cover a different kind of social media: the third annual Second Life Community Convention (SLCC), a gathering of over 800 enthusiasts of the virtual world. It's a phenomenon that saw a dramatic rise and subsequent backlash in the past year, touted by media and business first as a revolution in communications, marketing, and socialization and then as an enormous three-dimensional ghost town.

So what's going to happen at the first SLCC to take place in Second Life's "post-mainstream" age? We'll see. I'll be updating periodically throughout the weekend, including with photographs from Saturday night's highly anticipated "lace and leather" masquerade ball.

Click here to read CNET News.com's pre-coverage.

Featured Video
6
This content is rated TV-MA, and is for viewers 18 years or older. Are you of age?
Sorry, you are not old enough to view this content.

Top 5 features we want to see in the next Galaxy Note

The next Note is expected soon, but what would make it great? We've got some ideas.

by Iyaz Akhtar