The 2007 Second Life Community Convention, this weekend in Chicago

This year, the third annual SLCC will have to address a very different 'Second Life' than in the past, one that's already seen a dramatic rise and fall in public favor.

In a couple of hours, I'll be off to Chicago to cover a different kind of social media: the third annual Second Life Community Convention (SLCC), a gathering of over 800 enthusiasts of the virtual world. It's a phenomenon that saw a dramatic rise and subsequent backlash in the past year, touted by media and business first as a revolution in communications, marketing, and socialization and then as an enormous three-dimensional ghost town.

So what's going to happen at the first SLCC to take place in Second Life's "post-mainstream" age? We'll see. I'll be updating periodically throughout the weekend, including with photographs from Saturday night's highly anticipated "lace and leather" masquerade ball.

Click here to read CNET's pre-coverage.

Tech Culture
About the author

Caroline McCarthy, a CNET News staff writer, is a downtown Manhattanite happily addicted to social-media tools and restaurant blogs. Her pre-CNET resume includes interning at an IT security firm and brewing cappuccinos.


Join the discussion

Conversation powered by Livefyre

Don't Miss
Hot Products
Trending on CNET


Delete your photos by mistake?

Whether you've deleted everything on your memory card or there's been a data corruption, here's a way to recover those photos.