Tuk-tuks are a common way to get around in many Asian cities, but they contribute to urban pollution and high fuel costs.
Tokyo-based startup Terra Motors wants to put more non-polluting vehicles on the streets with an electric tuk-tuk unveiled this week for the Philippines.
The blue and white "e-tricycle" is powered by a lithium-ion battery and can carry six people including the driver. It's just under 11 feet long and is steered with handlebars.
It can travel some 31 miles per 2-hour charge, according to the firm, which is hoping to become the world's top electric tuk-tuk maker.
"There is no single company in Asia that mass-produces electric bikes or tricycles," president Toru Tokushige was quoted as saying by AFP.
"I think it could have a big impact if a Japanese company is the pioneer in the market with products of such a futuristic design."
The tuk-tuks will go on sale in fall 2013 for about $6,300 apiece.
Terra Motors is gunning for a Philippine government plan, funded by a $300 million Asian Development Bank loan, to replace 100,000 gas-powered tricycle taxis with "e-trikes" by 2016.
The average tuk-tuk driver in the Philippines earns less than $10 a day, but e-trikes will save him $5 a day in fuel costs, according to the bank. The trikes will be introduced to Manila and other cities under a lease-to-own system.
"Replacing 100,000 gasoline-powered trikes will enable the Philippine government to save more than $100 million a year in avoided fuel imports, while decreasing annual CO2 emissions by about 260,000 tons," the bank said in a release.