Teqlo: Not a programmer? Not a problem

Start-up Teqlo on Wednesday described the company's plans to build an application creation service for end users. It also said that venture capitalist Jeff Nolan was named CEO.

Formerly called Abgenial Systems, the company was founded late last year and funded by Leapfrog Ventures.

The overall mission of Teqlo's service is to let end users, rather than professional developers, to assemble applications themselves.

The overall approach is to help users take pre-existing Web services and move data from one place to another.

"We realized that we could radically simplify the problem of snapping things together by letting the components assemble themselves into the correct ordering – no need to write code to create new flows. Along the way we realized that we were doing for applications what blogs did for content," said Leapfrog Ventures partnerPeter Rip in a blog posting.

For example, a person could build their own expense-tracking application combining information from a pre-built Salesforce.com application and information stored in a calendar entry.

The company envisions people sharing pre-built applications and Web services. The service is still under development.

Teqlo appears to be aiming at business users. In a blog posting, Nolan described the typical application development process in corporations is too rigid and disconnected from the end user.

Teqlo is not alone in pursuing the idea of end-user application creation.

On Wednesday, of its application development service. The company intends to focus on workflow related Web applications.

There are also several consumer-focused do-it-yourself Web application tools and services.