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Tech suits up for the Super Bowl

The final clash of the football season is more than just a game. It's an extravaganza, and the Steelers and the Cardinals aren't the only ones who'll be looking to score.

3 min read
The final clash of the football season is more than just a game. It's an extravaganza, and the Steelers and the Cardinals aren't the only ones who'll be looking to score.

Super Bowl

Hulu: We're evil, and proud of it

So maybe there wasn't a big secret revealed in the Super Bowl ad for the NBC-News Corp. joint video venture--unless you're a fan of conspiracy theories.
(Posted in The Social by Caroline McCarthy)
February 1, 2009 7:13 PM PST

Twittering the Super Bowl ads

And thus arrives the 2009 Twitter Bowl, in which the tweeting crowd conducts and tallies the second annual microblogged "conversation about Super Bowl ads."
(Posted in Webware by Jonathan Skillings)
February 1, 2009 3:11 PM PST

Tech that makes the Super Bowl super

Before the Steelers and Cardinals battle it out, the NFL, NBC, and other companies deploy all kinds of technology few will ever know about or see.
(Posted in Gaming and Culture by Daniel Terdiman)
January 30, 2009 10:00 a.m. PST

Friday Poll: Gadget or gridiron

For some, this Sunday will be all about the Super Bowl. For others, not so much. Which gadget could successfully distract you from the field?
(Posted in Crave by Daniel Terdiman)
January 30, 2009 12:18 p.m. PST

Super Bowl tech ads sitting on sidelines

This Sunday's game will feature fewer tech-centric spots than in years past, but the industry is still scrambling for the spotlight.
(Posted in The Social by Caroline McCarthy)
January 30, 2009 4:00 a.m. PST

How to pass the time until the Super Bowl kickoff

Via the Web you can send your friend a beer, see all the past Super Bowl commercials, and participate in a debate about which ones are best.
(Posted in Webware by Don Reisinger)
January 30, 2009 3:01 p.m. PST

Super Bowl dilemma: Are the ads worth the price?

At $3 million for 30 seconds, advertisers need a big score in the big game. Otherwise, the Monday morning quarterbacks will eat them alive. No pressure.
(Posted in Coop's Corner by Charles Cooper)
January 30, 2009 4:00 a.m. PST

Intel, DreamWorks take 3D graphics to Super Bowl

The chipmaker and the movie maker plan to show off the fruits of their 3D collaboration on Super Bowl Sunday.
(Posted in Nanotech: The Circuits Blog by Brooke Crothers)
January 29, 2009 8:10 a.m. PST

Guide to sports stats sites, just in time for Super Bowl

Want to find statistics on your favorite ballplayers? Here's list to help you out.
(Posted in Webware by Don Reisinger)
January 28, 2009 5:10 p.m. PST

Make watching the Super Bowl super

CNET TV's Natali Del Conte showcases TVs and devices to enhance the viewing experience and offers tips for those of you who don't want to spend a dime.
(Posted in Crave by CBS Interactive Staff)
January 27, 2009 12:15 p.m. PST

Hulu to shock world with Super Bowl ad

Joint video venture between NBC Universal and News Corp. promises to "reveal the secret" during the big football game on Sunday.
(Posted in The Social by Caroline McCarthy)
January 26, 2009 2:12 p.m. PST

Remembering the '1984' Super Bowl Mac ad

Twenty-five years ago, the landmark commercial paved the way for big-budget television advertisements and brought Apple into the mainstream.
(Posted in The Social by Caroline McCarthy)
January 23, 2009 4:00 a.m. PST

previous coverage

Guy in a mouse suit wins Super Bowl (ad, that is)

Frito-Lay hosts fan contests to create advertisements, even for events as high-profile as the Super Bowl. This year, an ad called "Mouse Trap" crunches the competition.
(Posted in The Social by Caroline McCarthy)
February 4, 2008 4:57 a.m. PST