Technology CEOs and other business leaders are taking to YouTube to encourage their employees to tear themselves away from their desks for an hour on November 4 to go vote.
VoteHour.org, launched by Google, features about two dozen 40-second clips from the likes of eBay CEO John Donahoe, Intel CEO Paul Otellini, Seagate Technology CEO Bill Watkins, and Sprint Nextel CEO Dan Hesse. Executives from other sectors who made videos for the site include Borders CEO George Jones and Cintas CEO Scott Farmer. There are also about two dozen more written endorsements of the "vote hour" from executives on the site.
The site was inspired by the fact that, according to the U.S. Census, 20 percent of registered voters who did not vote in 2004 said they were too busy, making that the top reason for eligible voters to miss Election Day.