Last.fm, the music-focused social site
Launch partners include a variety of social networks, personalized home page services, and music sites, like the AOL-owned Bebo, Billboard.com, Break Media, subscription service eMusic, Frengo, Gigya, iGoogle, concert promoter Live Nation, Meebo, MP3.com (owned by CNET News.com parent company CNET Networks), Netvibes, Ning, Pageflakes, the News Corp.-owned Photobucket, Piczo, blogging platforms Six Apart and WordPress, teen site Stardoll, Wayn.com, as well as CBS properties CBS Television Stations and CBS Affiliates.
Last.fm audio content ison CBS Radio's online stations. The music service announced earlier this year that it had to offer ad-supported streaming music to its members.
The "In A Box" project follows a distributed model slightly similar to the one that CBS Interactive has adopted for online video with the CBS Audience Network, which makes the company's television and other video content available on partner sites like AOL, Veoh,.
Last.fm is owned by CBS, which is set to acquire CNET News.com parent company CNET Networks in an acquisition expected to close in the third quarter of this year.