Tablets dwarf other holiday tech gifts in CNET survey

Our annual study shows that holiday shoppers are dedicated to shopping online, buying tablets, and treating themselves.

A whopping 40 percent of tech shoppers will buy tablets this holiday season according to CNET's survey of 1,182 readers. That's nearly twice as many tablets as any other device, with 23 percent shopping for phones, 20 percent for computers, and 17 percent for headphones. Even more readers -- 42 percent -- want to receive a tablet.

Holiday shoppers wil buy tablets, tablets, and more tablets. Sharon Vaknin/CNET

The average CNET survey respondent plans to spend nearly $700 on gifts for nine family and friends this year, in line with the national average (according to Wells Fargo). Tech-focused shoppers, however, plan to spend at least 50 percent of their holiday budget on consumer electronics.

Nearly 90 percent of survey respondents -- 88 percent, to be exact -- will purchase at least one gift online, and there's no question that these shoppers feel safe buying tech outside a showroom. More than 60 percent plan to purchase at least half of their gifts online. Shoppers who read CNET are also careful and thoughtful about spending, citing price as their second-biggest concern, right after product features and specs.

But smart shopping doesn't mean complete selflessness. More than half of those surveyed will take advantage of holiday shopping to buy a consumer electronics product for themselves.

About the author

Sharon Profis is a CNET How To expert who cooks up DIY projects, in-depth guides, and little-known tricks that help you get the most out of your tech. During her four years at CNET, she's covered social media, funky gadgets, and has shared her tech knowledge on CBS and other news outlets.

Lindsey Turrentine

Lindsey Turrentine is Editor-in-Chief of, where she sets the direction for CNET Reviews, CNET Video, and CNET How To. She has helped shape digital journalism since digital journalism was born. See full bio


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