T-Mobile's iPhone 5 ad is a low-budget revolution
T-Mobile decides it will present the case for its new iPhone 5 offer very simply. Yes, of course it uses the word "revolutionizing."
It takes a revolution to effect a revolution.
This is the modest hope of T-Mobile, as it attempts to
In order to introduce the iPhone 5 to its mold-breaking community, the company has decided to keep it fairly simple.
Yes, it's co-opting the revolution for its own purposes.
It describes the iPhone 5 as having revolutionized phones. Just as T-Mobile is revolutionizing carriers.
This revolution is, though, being effected with a seemingly small budget.
Yes, there's a little shattering of glass, but it's not as if they pushed the boat out to get Catherine Zeta-Jones -- or even a look-alike -- to add a little glamor to the revolution.
And that music, I know it from somewhere. Goodness, its the "Star-Spangled Banner," isn't it? I wonder how much the rights were to that.
Still, T-Mobile is casting itself as the home of the brave, yes? That's revolutionary.