T-Mobile pegs Uncarrier 7 on Sept. 10, a day after iPhone event

T-Mobile is hoping to draft behind Apple's event on Sept. 9, but don't expect any direct connection to the upcoming iPhone.

T-Mobile wants to get in on the September craziness.

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T-Mobile
In a month already packed with product announcements and conferences, T-Mobile is scheduling its "Uncarrier 7.0" event on Sept. 10 -- a day after Apple's iPhone 6 event and a week after Samsung's "Unpacked" event, which will see the debut of the Galaxy Note 4 smartphone.

The event will be held in San Francisco and will kick off at 1 p.m. PT.

Uncarrier is the name for T-Mobile's campaign to upend the wireless industry's standard practices, eliminating contracts, offering free international data, and in the last event, offering data-free streaming music and a weeklong test drive with an iPhone 5S. The aggressive campaign has won the carrier millions of new customers that have signed up over the last year.

T-Mobile has stolen the spotlight for the better part of the year thanks to CEO John Legere's brash style and relentless release of promotions. But it faces renewed competition from Sprint, whose new CEO, Marcelo Claure, has shown he can be equally quick with new offers.

Despite the proximity to Apple's event, don't expect any direct connection to the upcoming iPhone. A spokesman wasn't available to comment on the next promotion. The tagline for the invitation is "This time it's personal."

Check back in with CNET for full coverage of the event.

About the author

Roger Cheng is the executive editor in charge of breaking news for CNET News. Prior to this, he was on the telecommunications beat and wrote for Dow Jones Newswires and The Wall Street Journal for nearly a decade. He's a devoted Trojan alum and Los Angeles Lakers fan.

 

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