T-Mobile launches GoSmart budget wireless service

The new service is geared toward consumers more interested in talk and text than high-speed mobile Internet.

Screenshot by Steven Musil/CNET

Wireless carrier T-Mobile expanded its prepaid offerings today with the nationwide launch of GoSmart Mobile, a budget wireless service targeting consumers interested in low-cost unlimited plans.

The service, which has been in beta mode in nine markets since December, is geared toward consumers more interested in voice and text services than high-speed Internet access. As such, GoSmart's target audience includes younger people, college students on a budget, and those with incomes between $30,000 and $40,000 a year, GoSmart Marketing Director Shailendra Gujarati told the Seattle Times.

"We are looking at customers whose predominant needs when it comes to wireless are talking, texting, or entry-level data services," he said.

GoSmart, which is now available at more than 3,000 wireless reseller stores around the U.S., starts at $30 a month for a package that includes unlimited talk time and text services but no mobile Internet access. The $35 plan includes mobile Internet access, while the $45 plan offers Internet access at 3G speeds.

Customers can use their own GSM phone on the service with a SIM kit or purchase a $49 Alcatel feature phone or $99 ZTE Android phone that runs Gingerbread.

The service is apparently separately branded to differentiate it from the No. 4 wireless carrier's other prepaid service, which includes a HSPA+ data network, faster data plans, and higher-end handsets.

 

ARTICLE DISCUSSION

Conversation powered by Livefyre

Don't Miss
Hot Products
Trending on CNET

Hot on CNET

The Next Big Thing

Consoles go wide and far beyond gaming with power and realism.