T-Mobile does away with company discount plan
Do you get a discount from your company on a personal T-mobile bill? The carrier will switch from the typical discounted-bill plan to one where customers save money per device.
T-Mobile is changing the way it offers discounts to customers whose companies have discounts for individual bills, the carrier announced Friday.
The carrier is dumping its current discounts plan, starting April 1. The plan took a percentage -- set by a customer's company and T-Mobile -- off of a customer's total bill each month. Instead, these customers will get $25 off a device each time they purchase or upgrade to a new device.
Andrew Sherrard, senior vice president of marketing for T-Mobile, said this is meant to make discounts less confusing and more equal. Instead of varying percentages of discounts for different companies, there will just be one flat rate of savings for customers, according to Sherrard.
The carrier is hoping changes like this one will set it apart from the competition, but it's not clear if T-Mobile can continue to shake up pricing and still make money.