A promotion is less of a promotion when it becomes a demotion.
This is one of the solid maxims of marketing. It's also one that seems to be troubling the four people (Technically Incorrect estimate) who have tried to buy a Samsung Galaxy Gear watch through T-Mobile.
Word slipped out that if you used your FALLFUN30 promotional code, you could get a timely 30 percent reduction on the $299.99 cost of one of these Samsung watches at T-Mobile.
Several people rushed to take advantage.
However, their rushing was ill-timed. As TMO News reports, T-Mobile turned back the clock on this apparent wheeze with an e-mail that read: "No, no, no, no, no."
Well, actually it read:
Dear T-Mobile Customer,
Our apologies. You recently ordered an item that was listed at an incorrect price: the Samsung Galaxy Gear. We are unable to fulfill this transaction. Rest assured, your credit card has not been charged.
You can reorder the Samsung Galaxy Gear at the correct price here.
We sincerely apologize for any inconvenience. Thank you for being a T-Mobile customer. We truly appreciate your business.
T-Mobile Customer Care
To many, it might seem politic to keep your commercial promises.
If you list an item at a particular price, you should sell it at that price. When United Airlines made a mistake and offered some flights at the marvelous price of $0, it upheld its commitment.
T-Mobile tweeted to TMO News in a chillingly dismissive manner: "@TmoNews The recent order of the Samsung Galaxy Gear was unfulfilled due to incorrect pricing."
As TMONews itself tweeted: "The company should honor the price, these are early adopting customers who set a trend."
Sadly, the trend, which seems very difficult to set in the first place, is now being made slightly more difficult. Many have expressed their extreme disappointment.
For a company that is attempting to revolutionize the way people pay for phones and plans, such a move seems especially ill-timed.
Instead of Fall Fun, it looks more like Fall Flat on (Watch) Face.