Symantec wants you to look silly

To promote one of its products, company devises contest that rewards the person who most resembles an emoticon.

Symantec

Editors' note: This blog initially misstated the last day for submitting photos. It is October 15.

Ever thought (or were ever told) that you resembled one of those emoticons you see in e-mail or IM? Me neither. But for those who have had that experience, Symantec has launched a worldwide emoticon look-alike contest.

Now through October 15, contestants can upload their best resemblances to an emoticon for a chance to win a grand prize of $10,000 cash, or one of five first place prizes of $1,000 each. Anyone who enters will receive a 15 percent discount on the purchase of Norton 360 or Norton Save and Restore.

This is not the first time Symantec has gone off the marketing deep end to promote one of its products. Last summer, the big-yellow security vendor created a rock band in support of its Norton Confidential. What rock music has to do with computer security, let alone identity theft, remains unexplained.

About the author

    As CNET's former resident security expert, Robert Vamosi has been interviewed on the BBC, CNN, MSNBC, and other outlets to share his knowledge about the latest online threats and to offer advice on personal and corporate security.

     

    Join the discussion

    Conversation powered by Livefyre

    Show Comments Hide Comments