SXSW: Mashing up Interactive

It's freezing in Austin (39 degrees last night....) but nonetheless SXSW Interactive is about to kick off today. SXSW has therefore teamed up with Microsoft and frog design to create a rich, interactive online community hub that facilitates real-time conv

SXSW

It's freezing in Austin (39 degrees last night....) but nonetheless SXSW Interactive is about to kick off today. There is no doubt that the conference is hitting the mainstream this year (with Facebook's Mark Zuckerberg as keynote speaker and most of the big high-tech players participating). The program, which is notoriously hard to navigate, has grown even more in terms of depth and breadth.

SXSW has therefore teamed up with Microsoft and frog design to create a rich, interactive online community hub that facilitates real-time conversations around conference events while also providing an easy-to-us panel calendar. The Silverlight-based application features premium content from SXSW Interactive, including video clips from keynotes and panels, as well as user-generated videos, Flickr images, and social networking content. At the same time, aggregators from Technorati and del.icio.us comb the Internet for relevant information, keeping the site dynamic.

Check it out: http://pulse.sxsw.com

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Tech Culture
About the author

    Tim Leberecht is Frog Design's chief marketing officer. He is a member of the CNET Blog Network and is not an employee of CNET.

     

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