On its Web site, BlueLounge has a quote from Albert Einstein that says, "Everything should be made as simple as possible, but simpler." Well, when it comes to accessories, the company's Cool Feet ($12.95) product, which was initially designed to raise a laptop just enough to "allow a constant cooling airflow," is about as simple as you can get, and now the company is marketing it toward iPad owners.
We're not sure how much sense this makes for an iPad, but we can see how the feet, which have integrated suction cups for easy removable, might come in handy for propping the device up at an angle for typing. It is much easier than you think to type on the virtual keyboard when the iPad is propped up at angle in landscape mode. However, it seems like a bit of a nuisance to have to keep adhering and removing the feet--and make sure you don't lose one (it'd be sad to have a three-legged iPad).
That said, if you're BlueLounge, it's a smart move to target iPad owners. Why not?