LAS VEGAS--Initially launched as a desktop browser experience in September of last year, ground-breaking one-click video editor Magisto has just made its way onto iPhones.
With Magisto on your mobile device, it becomes easier than ever to cobble together polished videos that are ready to share on Facebook, Twitter, YouTube, and other social networks.
Simply record a few minutes of video through the Magisto app or choose from any existing videos already on your phone, then let Magisto do all of the work for you. And I do mean ALL of the work. Magisto adds the music (of your choice), drops in the transitions, and even uses its superadvanced algorithms to choose what's important, and what to cut. I know it sounds crazy, but so far it looks like it works. The videos I've seen were stylized and actually looked like they were put together by a human being with editing skills. The volume of the music even dipped when people in the video started talking.
Since all of Magisto's magic is done in the cloud, you do need an active data connection to use the app. Also, your edited videos will only live on the company's servers, meaning you can't download them locally. This may sound like a drag, but the good thing is that all of your content will be ready to share to any of your social networks whenever you log in to your Magisto account. Also, reps from Magisto were quick to assure me that features like local download and sharing within an internal YouTube-like community are on the way.