Subaru shows new Impreza ahead of unveil

Subaru releases a photo of the Impreza it will unveil at the 2011 New York auto show.

Subaru Impreza
The new Subaru Impreza emphasizes the bland. Subaru

Confirming that it will unveil the new generation of its Impreza model at the 2011 New York auto show, Subaru posted a small picture of the car. Although the standard Impreza competes with boring cars like the Honda Civic and Toyota Corolla, it generates excitement amongst automotive enthusiasts as the basis for the WRX and STI versions.

Subaru released few details about the car other than that it will still have all-wheel drive and get an estimated 36 mpg. Expect Subaru to continue using its boxer-style engine in the new model.

The production car in the photo looks far from exciting, a typical small sedan that will blend in with thousands of other cars like it on the roads. But Subaru seems to be on a mission to make its cars look more homogenous as a way of shedding its quirky image and gaining more sales.

Subaru showed a concept version of the Impreza at last year's Los Angeles Auto Show, although that car had a slightly more aggressive look than the design that made it to production.

The new Impreza will be on display at the 2011 New York auto show starting on April 20.

The Subaru Impreza concept on display at the 2011 Los Angeles auto show.

About the author

Wayne Cunningham reviews cars and writes about automotive technology for CNET. Prior to the Car Tech beat, he covered spyware, Web building technologies, and computer hardware. He began covering technology and the Web in 1994 as an editor of The Net magazine. He's also the author of "Vaporware," a novel that's available as a Nook e-book.

 

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