Study: Women get more use out of their TiVos
Women who own DVRs watch time-shifted content more than men, and are more likely to own a PlayStation Portable.
A new report on the tech habits of women shows that the female of the species is edging out the male in the areas of DVR use and ownership of portable game devices.
The study, done independently by Solutions Research Group, and released Thursday, was undertaken to explore the "digital lifestyles" of American women. Data was collected from more than 2,000 respondents between October 2006 and February 2008.
What the final tally shows is that women are as comfortable with popular consumer technology as men (not really a surprise), and that they're making significant inroads into the gaming lifestyle, which has long been dominated by men.
For example, SGR characterizes women who own DVRs as much "more enthusiastic" about them than men. That's because women spend 56 percent of their TV-watching time viewing time-shifted content on their DVR. Men spend 42 percent of their time using their DVRs. The discrepancy between the two has much to do with the type of shows men and women watch, according to Kaan Yigit, SGR's director of syndicated studies.
"Men are more likely to watch sports, which has more impact live, obviously," he said. Women are more likely to watch half-hour comedies and 1-hour dramas, he said. Because of those same content preferences, women are also more likely to stream television shows from network TV Web sites.
In the gaming realm, men continue to lead in playing video game consoles--half of all men had played a console game in the previous month, whereas 38 percent of women had--but women are demonstrating a taste for portable game devices. Fourteen percent of women who describe themselves as "gamers" own a PSP (PlayStation Portable), compared to 11 percent of men who are gamers.
"It's a marginal difference, but in every other category, men or boys are slightly or substantially higher, as in the case of Xbox 360 ownership," Yigit said. "We find in general that girls and young women are more likely to skew to (owning) portable units, like the Game Boy Advance for the convenience and portability."