Study: Google's search lead not matched by loyalty

Google is more widely used than rival search engines--but only one in five people use it exclusively, a Forrester study reports.

Google is the leading search engine, but most people use others, too.
Google is the leading search engine, but most people use others, too. Forrester

Despite Google's dominance of online search in the U.S., the company still isn't the only player in town.

A study by Forrester found that 55 percent use more than one search engine per week, and that 20 percent of searchers use only Google.

"Users find that other search engines are actually more effective for certain things--like looking up stock quotes or finding news stories," said analyst Shar VanBoskirk in the study.

According to the study, 69 percent of people use Google at least weekly, compared to 50 percent for Yahoo, 18 percent for AOL, and 14 percent for Microsoft.

 

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