Cyber Monday came and went, but online retailers had a much better day than last year, marketing-optimization firm Coremetrics has found.
According to the company, which received Cyber Monday sales data from many of its 2,000 online-retail partners, including Macys.com, Office Depot, Nordstrom, and Abercrombie & Fitch, to name a few, sales were up 13.7 percent, compared to those during the post-Thanksgiving Monday last year.
Consumers also spent more per Cyber Monday order than they did last year. In a Tuesday report, the company said consumers this year spent an average of $180.03 per order in 2009, compared to $130.24 in 2008. That increase represented a 38.2 percent gain in sales over the prior year.
While consumers spent more, they also got more for their money. Coremetrics found that consumers bought almost 30 percent more items per order this year, compared to Cyber Monday 2008.
The success of online sales on Monday was felt across several sectors. Coremetrics said apparel and jewelry retailers enjoyed the "biggest jumps in the average dollar amount consumers spent per online order, up 26.4 percent and 14.3 percent, respectively." Department stores attracted a whopping 33 percent more consumers this year than they did on Cyber Monday 2008, Coremetrics found.