Fearing that the Napster generation has grown conditioned to sharing digital content without paying for it, the Motion Picture Association of America launched a program designed to teach teens the importance of copyright laws.
The MPAA introduced the Copyright Awareness Week on Monday in partnership with the Copyright Society and other groups "dedicated to protecting creative works."
The goal is to encourage educators to teach students about copyright law this week, and the consortium has made curricula available online.
"We need to change the way people view intellectual property in America," MPAA Chairman and CEO Dan Glickman said in a statement. "Creative works are property just as much as a car, a piece of land or a building. Copyright law was designed to protect creative ownership and that right has allowed our creative industries to flourish during the last two centuries."
What the MPAA didn't mention in its statement is how it would motivate teachers to spend precious class time protecting the entertainment industry.
The movie and video sectors are desperately trying to avoid repeating the music industry's fate. For years, scads of teens and young adults have shared digital music files at the expense of the music industry.
The recent rise in video-file sharing has Hollywood studios moving to stop the practice from spreading.