Strong Mac sales show no iPad cannibalization

Apple's iPad may be selling well, but it's not taking away from sales of the company's Macs, according to a new market research report released Tuesday.

With more than 3 million iPads already sold, there was a chance that consumers would drop the Mac and instead choose to purchase an iPad. However, according to one analyst, that hasn't happened.


Interpreting data from market research company NPD, Piper Jaffray Senior Analyst Gene Munster said he sees no signs of the iPad cannibalizing Mac sales. In fact, Mac sales were up 37 percent year over year for the first two months of the June quarter.

NPD data suggests Apple will sell between 3.1 million and 3.2 million Macs for the quarter, which matches Wall Street expectations of 3.1 million units for the quarter.

"Apple has successfully limited the iPad functionality to primarily content consumption, vs. content creation on a Mac," Munster wrote in a note to clients on Tuesday. "And relative to the iPod, the physical size of an iPad provides a meaningfully different value proposition (portability vs. screen size)."

Munster also said that while cannibalization will exist in the long run, he expects it to be minimal.

The news for the iPod wasn't as positive. Sales of the iPod were down 13 percent for the first two months of the quarter, but Munster still expects between 9 million and 10 million units to be sold this quarter. Wall Street expectations for the quarter is 9.5 million units.

Featured Video

Why do so many of us still buy cars with off-road abilities?

Cities are full of cars like the Subaru XV that can drive off-road but will never see any challenging terrain. What drives us to buy cars with these abilities when we don't really need them most of the time?

by Drew Stearne