Steve Jobs mocked in anti-gay marriage '1984' spoof

Apple approves, then removes, an app from an organization opposed to gay marriage. Group retaliates by creating a "1984" ad featuring Jobs as Big Brother.

The lady in the tight shorts clutches the hammer. She runs up to the screen, towards Big Brother's large projected face.

And, in a strident attempt to explain to Big Brother that gay marriage is not a good thing, she tosses the hammer...at Steve Jobs.

Perhaps you have yet to see this 2010 version of Apple's "1984" ad. The version in which Steve Jobs is portrayed as Big Brother.

The ad was made by the National Organization for Marriage. The organization is upset that an app called "The Manhattan Declaration" was first approved by Apple and then, as the ad so quaintly puts its, killed.

I have not enjoyed the distinction of perusing this app. However, Gawker reported that the only way you could "win" in this app's game was to condemn gay marriage and abortion rights.

Apple hasn't always been entirely transparent about its app approval procedures. It has admitted that there have been some slight snafus. However, the company's explanation for this app's removal seemed quite clear (which doesn't necessarily mean it is, to some minds, justified).

"We removed the Manhattan Declaration app from the App Store because it violates our developer guidelines by being offensive to large groups of people," an Apple spokesperson told CNET .

Apple fully expressed its support for gay rights during the Proposition 8 controversy in California. And its decision certainly came after pressure from pro-gay marriage groups. However, the Manhattan Declaration nation explained that its anti-gay marriage stance is "civil, non-inflammatory and respectful."

That may well be. But then some might wonder why, in order to further its cause, the anti-one-gender marriage folks have created an ad that seems touchingly uncivil, inflammatory, and disrespectful. Do they really think that such a work of art will somehow move Apple's CEO to anything more than a snort?

Those with an excessively lawyerly bent will also ponder whether this group sought Apple's approval to use images from its most iconic ad. Somehow, one suspects this might have escaped the creators' to-do list.

Perhaps they are hoping that Apple threatens to sue, thereby offering further opportunities for banging a public drum.

Perhaps, though, for an organization that consists of "prominent Christian clergy, ministry leaders, and scholars," there might be better ways to protest alleged injustice. You know, civil, non-inflammatory, respectful ways. Like revising the app (as the Manhattan Declaration has reportedly done).

Or like creating an Android app instead. Surely that will be approved it. Won't it?

 

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