Startup aims to cover your underwear subscription needs

Los Angeles-based startup MeUndies.com arrives online with subscription service for designer underwear.

Science Inc. wants its latest startup to get in your pants.

If you've ever bemoaned the fact that underwear manufactures bundle pieces together in assorted colors, MeUndies.com could have the solution. Backed by Science, a startup shop founded by former MySpace CEO Mike Jones , Me Undies wants to bring style and simplicity to a clothing commodity consumed by mostly everyone.

Me Undies allows customers to pick their style, size, and color without making the compromises associated with bundle packs. The buyer is then subscribed to receive a new pair of underwear each month for $16. Individuals who don't need a new pair of underwear every month can pause or cancel the service without incurring a penalty.

The startup seems tailored to shoppers spoiled by the Zappos experience but not quite keen on giving in to the outright commoditization of Amazon Subscribe & Save. Interestingly, Me Undies isn't the only startup tackling underwear head-on.

Manpacks, which accelerated out of 500 Startups, delivers underwear at regular three-month intervals. And like Me Undies it even allows subscribers to purchase underwear individually. In addition to underwear, Manpacks also delivers other essentials like socks and razors, but, as its name would indicate, it's only geared toward guys.

Me Undies supports underwear for both men and women. The key point of differentiation, however, is that it designs and produces its own pieces. So where Manpacks is more inline with Amazon's subscription service, Me Undies is sort of like an amalgamation of American Apparel and the Threadless 12 Club.

Regardless of where your consumer interests lay, e-commerce is making long strides toward ensuring that shoppers are never again forced to set foot in a store. Services like Amazon Subscribe & Save will bring big box sales to the doorstep, but startups like Me Undies will be left replicate boutique shopping experiences in a post-retail world.

About the author

Blake Robinson got his start in tech as a semi-professional gamer. He was the first Managing Editor of CrunchGear, the former gadgets and electronics arm of TechCrunch. His writings on new and emerging technologies have been featured in ReadWriteWeb, Mashable, TechCrunch, Silicon Alley Insider, paidContent, Uncrate, Conde Nast and Ziff Davis. Blake splits his time between San Francisco and New York.

 

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