The teaser trailer has been elevated to an art form in recent years. Movie studios want to wave just enough footage under fans' noses to get them excited, without really giving anything away. It's supposed to heighten anticipation for full-length trailers and then ultimately the movie release itself.
The Star Wars folks might be getting a little carried away with teaser-madness. There's now a teaser trailer for the deleted scenes from upcoming digital HD and Blu-ray releases of last year's sci-fi hit "Star Wars: The Force Awakens."
The Star Wars channel on YouTube published the teaser on Thursday. In true teaser fashion, the sparse footage on display doesn't really tell us much at all. It does hit enough buttons to make fans want to see the full shebang.
Clips in the one-minute video include brief shots of Kylo Ren, Han Solo, Stormtroopers, Rey and Finn. Chewbacca's distinctive Wookiee roar can be heard in a scene that involves running down a dark hallway.
Star Wars may be one of the few franchises that can get away with delivering a whole teaser for scenes that were left on the cutting room floor. Fans enjoy pouring over every little tidbit of a film, even the parts that weren't deemed worthy of staying in the final edit.
The digital HD and Blu-ray versions of "The Force Awakens" should be available in early April. If the deleted-scenes teaser footage isn't enough to get your heart pounding, then check out the teaser for the making-of documentary included with the release.