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Sprint halves rate plans for AT&T and Verizon defectors

The carrier gets aggressive with an offer to slash monthly data prices for new customers switching from Sprint's biggest rivals.

Jessica Dolcourt Senior Director, Commerce & Content Operations
Jessica Dolcourt is a passionate content strategist and veteran leader of CNET coverage. As Senior Director of Commerce & Content Operations, she leads a number of teams, including Commerce, How-To and Performance Optimization. Her CNET career began in 2006, testing desktop and mobile software for Download.com and CNET, including the first iPhone and Android apps and operating systems. She continued to review, report on and write a wide range of commentary and analysis on all things phones, with an emphasis on iPhone and Samsung. Jessica was one of the first people in the world to test, review and report on foldable phones and 5G wireless speeds. Jessica began leading CNET's How-To section for tips and FAQs in 2019, guiding coverage of topics ranging from personal finance to phones and home. She holds an MA with Distinction from the University of Warwick (UK).
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Jessica Dolcourt

Struggling Sprint has a fresh plan up its sleeve to attract new customers in the roiling war waged over subscribers.

The carrier is now vowing to slash monthly payments in half for customers who leave Verizon and AT&T for Sprint's wireless service.

Friday kicks off the Cut Your Bill in Half event, which will match new customers' data from their old carrier for half their current costs.

To participate, cost-conscious account holders need to first upload their monthly bill to Sprint's site before going to a retail store to buy a new Sprint phone and get paired with a matching plan. The half-off offer is good for as long as you remain on the Sprint plan.

If you're interested, you won't have to factor in any early termination fees, either. The carrier will pay up to $350 per line -- in the form of a Visa prepaid card -- for AT&T and Verizon bailouts.