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Sprint aggressively promotes iPhone 4S unlimited plan

A $100-off iPhone 4S greets you when you trade in another carrier's iPhone for Sprint's, a thinly veiled attack on Verizon.

Jessica Dolcourt Senior Director, Commerce & Content Operations
Jessica Dolcourt is a passionate content strategist and veteran leader of CNET coverage. As Senior Director of Commerce & Content Operations, she leads a number of teams, including Commerce, How-To and Performance Optimization. Her CNET career began in 2006, testing desktop and mobile software for Download.com and CNET, including the first iPhone and Android apps and operating systems. She continued to review, report on and write a wide range of commentary and analysis on all things phones, with an emphasis on iPhone and Samsung. Jessica was one of the first people in the world to test, review and report on foldable phones and 5G wireless speeds. Jessica began leading CNET's How-To section for tips and FAQs in 2019, guiding coverage of topics ranging from personal finance to phones and home. She holds an MA with Distinction from the University of Warwick (UK).
Expertise Content strategy, team leadership, audience engagement, iPhone, Samsung, Android, iOS, tips and FAQs.
Jessica Dolcourt
iPhone 4S
Josh Miller/CNET

Sprint today is shouting its unlimited iPhone 4S data plan from the rooftops, hoping to attract Verizon customers who are hopping mad at losing their unlimited data.

Starting today, you can trade in your current non-Sprint iPhone for the carrier's own model, and get at least $100 off when you sign a new two-year contract.

Of course, the limited-time offer also gets you Sprint's promise of capless data access for the device, and that's what Sprint hopes will be the real draw for fed-up Verizon subscribers.

CNET has contacted Verizon for a comment.

Plan rates and conditions change all the time, but throughout the turmoil, carriers typically protect grandfathered plans until the customer voluntarily upgrades to a new phone or rate. Now Verizon is reportedly planning to force a move to tiered pricing plans.

Many have remained skeptical about Sprint's ability to sustain unlimited data plans for data-hungry iPhone users, particularly for the next version of the iPhone, which is sure to include LTE capability at long last.

Watch this: Apple iPhone 4S