Sprint ad expects unlimited love for new Evo

Feel the love for the HTC Evo 4G LTE with Sprint's latest marketing push.

Sprint

If you thought Samsung was brazen to think people would drop their iPhones in favor of Galaxy Notes, get a load of Sprint's plans for the HTC Evo 4G LTE . The carrier's new ad campaign expects owners of the flagship smartphone to proclaim "unlimited love" for the handset.

In fact a flashy TV spot depicts a group of 130 people using the HTC Evo 4G LTE to perform Wilco's indie-rock track "I'm Always in Love." Of course to accomplish the feat, over nine separate mobile music apps were used in addition to the legion of smartphone operators. I imagine trying to use one Evo to achieve similar results will be a tricky proposition.

Also, in a move that harbors plenty of potential for backlash, Sprint plans to set up a Twitter hashtag just for telling it what you love. What's more, tweets sent to #EVOLOVE telling @Sprint what you love and asking where to find it in the Big Apple will appear on a special billboard in New York's Times Square in early June. I'm waiting for the first person to ask, "I love 4G! Where can I find Sprint's flavor of LTE in New York?"

Perhaps that's the point, meaning Sprint's 4G LTE network will arrive in New York as soon as June. Whatever the Now Network has up its sleeve, the carrier will offer strong incentive to tweet your heart out. If Sprint clicks with your social media feelings, you could win a year's supply of whatever is your passion, be it ice cream, movies, music, or perhaps Star Wars action figures. Sprint promises that 40 lucky people, though, will definitely receive a brand-new HTC Evo 4G LTE phone. Hopefully it'll also come with a blazing 4G LTE connection to match.


About the author

Brian Bennett is senior editor for appliances at CNET and reviews a wide range of household and smart-home products. These include everything from microwave ovens, blenders, ranges and coffee makers to personal weather stations. An NYC native, Brian now resides in bucolic Louisville, Kentucky where he dreams of someday owning the sparkling house of the future.

 

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