Spoofing Gartner's Magic Quadrants

Zack Urlocker, a Sun Microsystems executive, posts a comic take on research firm Gartner's "visual snapshots of a markets direction" on blog Valley of the Geeks.

What with all the talk about companies buying their way into Gartner's Magic Quadrants (viz, the more cash you offer, the better the magic), most recently with accusations flying about Wipro buying its way onto a Magic Quadrant, I was pleased to see a comic take on the infamous (but powerful) Magic Quadrants posted by Valley of the Geeks publisher and Sun Microsystems executive Zack Urlocker:

Valley of the Geeks

Gartner, of course, provides an explanation of how it builds its Magic Quadrants, which it says helps provide "visual snapshots of a market's direction, maturity, and participants." The hitch? You have to pay to read it. Nice.

Tech Culture
About the author

    Matt Asay is chief operating officer at Canonical, the company behind the Ubuntu Linux operating system. Prior to Canonical, Matt was general manager of the Americas division and vice president of business development at Alfresco, an open-source applications company. Matt brings a decade of in-the-trenches open-source business and legal experience to The Open Road, with an emphasis on emerging open-source business strategies and opportunities. He is a member of the CNET Blog Network and is not an employee of CNET. You can follow Matt on Twitter @mjasay.


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