Speculation grows over Microsoft 'Bing' search

Another round of hints, this time in Australia, points to the possibility of Microsoft relaunching its search engine--code-named Kumo--as Bing.

Speculation that Microsoft is planning to relaunch its search engine as "Bing" has intensified after the software giant registered "bing.com.au" as a domain name.

As first reported by APC and verified by searches of the Whois database, Microsoft has registered similar domain names in other countries, such as "bing.co.nz" and "bing.co.uk."

The relaunch of Live Search is Microsoft's latest attempt to rein in search giant Google . In the testing thus far, the re-envisioned search engine has been known as Kumo .

U.S.-based ad magazine AdAge reported Monday that Microsoft will launch it as Bing. Microsoft has declined to comment on the moniker.

Microsoft Australia representatives did not immediately respond to a request for comment.

Renai LeMay of ZDNet Australia reported from Syndney

 

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