Soon, billboards that know male from female

Technology out of Singapore is focused on advertising, so future digital billboards can detect the gender of the person looking at it and display the appropriate ad. Next up: age recognition.

gender recognition system
Leonard Goh/CNET Asia

Singapore's Agency for Science, Technology, and Research (A*Star) has developed a gender recognition system that could change the way advertising works in the future.

The technology uses sophisticated algorithms to differentiate facial features of males and females. However, unlike Face Detection 3.0, which is employed in point-and-shoots such as the Fujifilm FinePix F200EXR , the gender recognition system can only detect faces that are facing the camera.

The A*Star-developed system is bring displayed at CommunicAsia 2009 held at the Singapore Expo. A representative at the agency's booth told us the technology is focused on advertising, so future digital billboards can detect the gender of the person looking at it and display the appropriate advertisement. The system can also track statistics such as the duration the viewer spends in front of the display.

A*Star also has an age recognition system in the works, and its application is similar to the gender-based counterpart. However, Sony already has a similar technology for its Cyber-shot compact shooters that can detect whether the subject in the frame is an adult or child.

Right now, the gender recognition system is still in beta testing. The agency hopes to roll out a beefier version by the end of the year.

(Source: Crave Asia)

 

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