Sony's magical mystery cameras

All the interesting stuff Sony announced at the show is pretty much still on the drawing board.

Ah, the concept display. It's a way for companies lagging behind competitors to promise wonderful and amazing things, throwing potential purchasers of seemingly less marvelous products into a paralytic tailspin, without actually have to deliver. They inspire media paeans and page-turning slideshows--guilty as charged, for the latter at least--creating buzz. Most often, the final product turns out to be drastically different (remember the Olympus Micro Four Thirds concept?) or at best is just a parity-match for the competition (Samsung NX10, anyone?).


Sony is this year's concept master, showcasing an entire line of fictional products--plus a couple prototypes, one step up the reality chain from the concept--that promise the world. These include:

  • Sony's long-rumored interchangeable-lens compact, plus lenses
  • Alpha DSLR-A700 replacement, plus examples of other midrange dSLRs, with an Exmor APS HD CMOS sensor for AVCHD video
  • Prototype of a 500mm f4 G lens, presumably pro-level
  • Prototype of a Zeiss Distagon T 24mm F2 ZA SSM, presumably pro level

The cameras are all kind of late in the game; Sony should have at least one video-capable dSLR out and an interchangeable-lens compact ready for the spring. It's already two generations behind everyone else in these categories.

Featured Video
This content is rated TV-MA, and is for viewers 18 years or older. Are you of age?
Sorry, you are not old enough to view this content.

iPhone 6S chip controversy over battery life

Not all new iPhones have the same processor chip, but Apple says differences in performance are minimal. Apple also pulls ad-blocking apps over privacy concerns, and Netflix raises its price again.

by Bridget Carey