Photokina hasn't even started yet and I'm ready to declare it Full-Frame Fest based on what Sony's unveiled today and what I know is coming. Sony alone is rolling out three full-frame devices aimed at a variety of different types of photographers, albeit all of them professionals.
Sony may be first to market with a compact full-frame camera, but at a price of almost $2,800, theis cruelly out of reach for a lot of the enthusiasts who will stare longingly at it online only to settle for an RX100. Is it even fair to brand it a Cyber-shot?
Then the company lays claim to the first full-frame camcorder, the interesting yet oddwhich, at about $3,300, is aggressively priced against Super35 cinema cameras but in some ways feels like a kludge.
And if you've been waiting for Sony to finally replace its DSLR-A900/A850 full-frame bodies, you can stop waiting. The $2,800is a relatively lightweight pro body that's packed with video-friendly features and a theoretically state-of-the-art autofocus system that's ready to take on the incumbents from Canon and Nikon.
It may be more mundane, but the latest addition to the Alpha NEX line, the, will probably outsell all of those newsy models. With a combination of the best of the NEX-7 and new technologies, it has the potential to be a winner. It's not inexpensive at $1,000 for the kit, but after staring at those full-frame prices all night, it sounds positively cheap.
And finally there's the, a ho-hum update to the company's prosumer interchangeable-lens camcorder line, kitted with a new 18-200mm power zoom lens for $2,699.99, or body-only for $1,799.