Sony, Zeiss renew lens partnership

With the extension of a long-running deal, Zeiss-branded lenses will be available on Sony camera equipment for another five years.

Carl Zeiss' camera lens division renewed a partnership with Sony for another five years, the companies announced Wednesday.

The partnership began in 1996 with a Sony camcorder using a Zeiss lens, then extended to compact cameras. More recently, with Sony's entry into the SLR market, Zeiss-branded lenses are available on those high-end cameras, too.

Another electronics giant making its way into the camera market, Panasonic, has adopted a similar strategy with another German camera company renowned for its engineering, Leica.

Featured Video

Tim Cook's blurry iPhone picture takes world by storm

What is the iPhone 6's "Error 53"? The new Apple tvOS brings new features and Tim Cook takes bad pictures.

by Brian Tong