Sony, Zeiss renew lens partnership

With the extension of a long-running deal, Zeiss-branded lenses will be available on Sony camera equipment for another five years.

Carl Zeiss' camera lens division renewed a partnership with Sony for another five years, the companies announced Wednesday.

The partnership began in 1996 with a Sony camcorder using a Zeiss lens, then extended to compact cameras. More recently, with Sony's entry into the SLR market, Zeiss-branded lenses are available on those high-end cameras, too.

Another electronics giant making its way into the camera market, Panasonic, has adopted a similar strategy with another German camera company renowned for its engineering, Leica.

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