Sony struggles to meet demand for popular NEX lens
Sony faces a rare problem: consumer demand for one of its products is outstripping supply.
Those looking to buy the Sony Carl Zeiss Sonnar T E 24mm F1.8 ZA lens may have a hard time finding it for sale anytime soon.
In an announcement today, the Japanese company informed consumers that it cannot keep up with demand for the popular E-mount lens, which starts at around $999. The shortage situation is on the path to a resolution, as the Sony notice says that "we are working diligently in order to meet the needs of customers as much as possible."
Why is this lens so popular? "It's fast (wide aperture), sharp, and bright with nice bokeh, plus it has a good feel and comfortable manual focusing," says CNET Senior Editor Lori Grunin. Read her review of the most current cameras that use the lens, the Sony NEX-7 or NEX-5N, at CNET Reviews.