Sony makes splash (and mess) with ad

New Bravia commercial took 250 people and 10 days to film

Sony Bravia commercial

Gotta hand it to Sony on this one. The once-dominant company in practically all consumer electronics has fallen far from grace, but it still has some life left in the style department.

Sony hired Hollywood director Jonathan Glazer to create a showstopper commercial for its Bravia flat-panel TVs. By many accounts in the blogosphere and elsewhere, he succeeded at least in getting people's attention.

The ad, which features a series of outrageous paint explosions, took 10 days and 250 people to film, according to Sony. The cleanup was almost as bad, requiring the services of 60 people over 5 days.

Was it worth it? You be the judge.

(Photo: Sony)

About the author

    Mike Yamamoto is an executive editor for CNET News.com.

     

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