Sony lops $100 off Blu-ray player price tag

Originally announced at $599, the BDP-S300 model next-gen DVD player will sell for $499 when it ships this week.

Well that was quick.

Back in February, Sony said the Blu-ray player to be released this summer would sell for $599 . On Monday, Sony said the BDP-S300, which is now shipping, will actually sell for $499 instead. The latest version is slimmer than the original, but with many of the same features.

Considering that the original Sony Blu-ray player, the BDP-S1, was released just six months ago for $1,000, that's a pretty swift price drop. Though Sony attributed the price cut to lower production costs and higher demand for the Blu-ray technology, it's also an indication that the HD DVD-versus-Blu-ray battle is just getting started.

Toshiba's HD DVD player is already , after its debut at $500.

About the author

Erica Ogg is a CNET News reporter who covers Apple, HP, Dell, and other PC makers, as well as the consumer electronics industry. She's also one of the hosts of CNET News' Daily Podcast. In her non-work life, she's a history geek, a loyal Dodgers fan, and a mac-and-cheese connoisseur.


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