Sony gives away free PS3 with 1080p BRAVIA

Sony Australia has announced it will give away free PLAYSTATION 3 consoles with every one of its 1080p televisions.

In one of the most aggressive moves in the HD war yet, Sony Australia has announced it will give away free PlayStation 3 consoles with every one of its 1080p televisions.

Buy a 1080p Bravia between now and January and get a PS3 thrown in.

From 21 December until 21 January 2008 customers who buy one of the BRAVIA XBR, X or W series LCDs will receive a 40GB PS3 (worth $699).

With the 40-inch W series starting at AU$2,999 this would be a relatively inexpensive way to get into HD and the (admittedly still small) world of Blu-ray movies.

"Our Full HD BRAVIA range shows the phenomenal detail possible with high definition, and what better way to experience this than through the Blu-ray-enabled PS3," senior product manager for Visual at Sony Australia Graham Keogh said in a press release.

"Sony is as much about content as we are about hardware. Now, consumers will get the best of both worlds with this full high-definition combination," he said.

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