That price is for the SIM-free, unlocked handset from online retailer Clove. That's substantially cheaper than the £430 price tag at Expansys. The phone will also be available for less money, or even free, on a contract from assorted networks. Still, buying a phone SIM-free will usually work out cheaper if you add up the total cost of the contract, even if it is a big outlay up front.
The Neo offers a chunky 8.1-megapixel camera with an f/2.4 lens. It draws on Sony's camera and television expertise, packing an Exmor R CMOS sensor and a display that uses the company's Bravia picture technology. The phone also has an HDMI connection.
The screen measures 3.7 inches, and the Neo runs on a 1GHz Snapdragon processor. It'll run, with Sony Ericsson's own user interface added on top.
The Neo has been confirmed for several phone networks, including, which recently joined together to become Everything Everywhere. The phone comes in assorted colours, but the red version will be exclusively available through Vodafone.
Sony Ericsson's Xperia Arc handset and the PlayStation phone are in shops now, with the also on its way.