Sony begins testing online Entertainment Network Store

Sony's store has not been officially announced, but the company has confirmed that it's testing out a new marketplace.

Sony Network Entertainment

Sony has started testing a new online marketplace to buy games, movies, and television shows.

The Sony Entertainment Network Store popped up on the Web today and was discovered by Eurogamer. For now, the marketplace appears to only be available to customers outside the U.S. When folks go to the site and choose a country and language, a U.S. option is not available.

Sony has not formally announced the marketplace, but in a comment on a blog posted to the EU PlayStation site, Sony Computer Entertainment Europe blog manager Fred Dutton said the company is "testing a new Web store, which we look forward to announcing and launching to the PlayStation/Sony community shortly."

Although the site was accessible earlier this morning, those who attempt to access it now find an error message saying that it's "not available." It's not clear when the site might come back and allow users to make purchases.

The Sony Entertainment Network business is in the process of a transition. Last month, Sony announced that the division's boss Tim Schaaff is retiring at the end of December and will be replaced by Sony Computer Entertainment CEO Andrew House. Schaaff was instrumental in establishing the Network's full suite of multimedia marketplaces.

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