Apple isn't offering much savings for consumers in an iTunes promotion of indie music.
On iTunes homepage today, Apple posted an ad linking to a list of nine songs from independent artists, including "Too Much" from Sufjan Stevens, "Golden Haze" from Wild Nothing, and "Revival" from Deerhunter.
"The first five tracks are all songs the respective artists and record companies are already giving away online," DAI wrote. "The Sufjan Stevens track is a freebie at his Bandcamp page. Songs from Wild Nothing and Deerhunter are authorized free downloads at Pitchfork."
Apple reported $42 billion in revenue last year, so it's hard for me to believe iTunes managers did this intentionally. A company representative didn't respond to an interview request.
Apparently, the lesson here is that it pays to shop around regardless of how many bells and whistles surround a promotion.
Regardless of the retailer, "special promotions" often prove not to be very special.