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Softface picks up $10.4 million

Softface said Monday that it raised a $10.4 million third round of funding, led by Norwest Venture Partners, which will receive a seat on the company's board. Other investors included RWI Group, and previous investors Telos Venture Partners, Don Lucas Sr., Dave Duffield, Peggy Taylor, Ray Bingham and Alberto Sangiovanni-Vincentelli. Walnut Creek, Calif.-based Softface has raised a total of $17.9 million. Softface's software automatically takes text from such things as marketing documents and transaction history databases and creates content that feeds into a corporation's customer relationship management, analytical and e-procurement analytical systems.

Dawn Kawamoto Former Staff writer, CNET News
Dawn Kawamoto covered enterprise security and financial news relating to technology for CNET News.
Dawn Kawamoto
Softface said Monday that it raised a $10.4 million third round of funding, led by Norwest Venture Partners, which will receive a seat on the company's board. Other investors included RWI Group, and previous investors Telos Venture Partners, Don Lucas Sr., Dave Duffield, Peggy Taylor, Ray Bingham and Alberto Sangiovanni-Vincentelli. Walnut Creek, Calif.-based Softface has raised a total of $17.9 million. Softface's software automatically takes text from such things as marketing documents and transaction history databases and creates content that feeds into a corporation's customer relationship management, analytical and e-procurement analytical systems.