Social algorithms and social mapping
In 2012, we saw social components woven deeper into the fabric of the Internet and a dramatic increase in mobile usage.
In the online world you are the sum of the digital trail you leave, and that data is the high-value commodity that services like Facebook, Google, Twitter, Amazon, Apple, Netflix, LinkedIn, Foursquare, and a multitude of others use to build their businesses.
In 2012, we saw social components woven deeper into the fabric of the Internet and a dramatic increase in mobile usage, with data about everything from location and friends to photos and site visits flowing into datacenters, where algorithms perform the invisible work of finding more targeted information and advertising to put in front of you. Going forward, the flow of even more personal data, the fine-tuning of algorithms, and persistent privacy issues will continue their interplay as the digital universe expands.