There's something of a generation gap at Crave, but we try not to get into that whole skiers-vs.-snowboarders thing. Even those of us who have never set boot in a board can appreciate the concept behind the "Snow Drive" USB storage keys. Pclaunches says ACP-EP Memory designed the drives in conjunction with top snowboard makers, as well as endorsements from such athletes as X-Games star Eddie Wall, who has lent his name to a special signature series. But if you're not into winter sports, you can wait till summer to break out a "Surf Drive" too. Cowabunga.